How can we eat, live, and breathe circularity at Circle Economy?

Read the brief


As a front-running organisation in the field of the circular economy, we believe we owe it to ourselves, our community, and the planet as a whole to practice what we preach and keep circularity at the heart of everything we do. 

In order to make room for our rapidly growing team, we are preparing to move into our new offices this coming April, and we would love for circular principles to continue to shape and guide the growth of our organisation.

As strong advocates of vulnerability and honesty, we recognise our own shortcomings and want to lead by example in opening these up to the general public. We welcome any suggestions, ideas, and feedback on how we can continue to ‘walk the walk’, and are excited to engage all of you in making Circle Economy the most circular workplace there is!

Areas of opportunity

To help you get started and guide your thinking, here are some of the areas of opportunity that we have identified internally and that we think provide the most potential for positive change. If you have ideas that don’t fall under any of these categories, feel free to branch out and submit them on here anyway!


  • Plastic packaging: Our company’s international team makes for widely different lunch habits - from leftover curries and elaborate salads to the classic and reliable grilled cheese. These lunches, however, can come with a hefty plastic price tag. How can we rethink our relationship with the disposable plastic we use during lunch? 
  • Fridge Friday: A few people in the organisation occasionally volunteer to divert soon-to-expire food away from the waste bin and turn it into a delicious communal meal before the weekend. How can we incentivise, encourage, and maintain this kind of initiatives? And better yet, how can we bypass the need for this kind of initiatives altogether?


  • We are lucky to have our company headquartered in the heart of Amsterdam, where biking to work is business as usual and public transportation runs (mostly) on schedule. However, we are also an international bunch who travels a lot both for both work and personal reasons. How can we make sure our travel patterns don’t come at the expense of exploring our beautiful planet and internationalising our organisation?


  • Paper & printing:  The circular economy is a creative field, and with that comes a lot of brainstorming, printing, workshop materials, and post-its - among other things. How can we make room for creative chaos without relying on paper? 

  • Recycling: While we do our best to recycle, the paper bin, for example, frequently finds itself contaminated with food or beverages. How can we engage and educate our organisation to ensure our recycling efforts don’t go to waste?

Uncovering other areas of opportunity

  • Of course, other areas of opportunity exist. How can we better assess what we need to do better? 

Challenge Timeline


Ideation phase has ended

Please refer to the Contribution Guide in the challenge brief above for more information on why, what, and how to contribute to this challenge, including any point systems used.