How can we use BE O knowledge of bioplastics to disrupt the existing plastics market?

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To submit new ideas, please include answers to the questions in the capture form attached at the bottom of the brief.

Who is involved?

Users: Consumers
Partners: Manufacturers, design firms, and material suppliers.
Stakeholders: Manufacturers, investors, and Rabobank (bank).

What is the problem and what have you done about it?

Nowadays we produce roundabout 311 billion kilograms of plastics worldwide (2014) and more than 99% of this plastic is made from fossil oil. The forecast is that the plastic industry will quadruple before 2050. We want to tackle this challenge and we have been looking at alternative renewable plastics called bioplastics. These are plastics which are made from renewable resources like sugarcane, sugar beet, elephant grass, cassava, different starches, algae and more.

We have developed our first product called the BE O bottle, the world first modular, reusable water bottle made of residual material from sugercane. For BE O this is the first step in creating a range of reusable products that accelerate the shift towards the circular economy.

Where is the problem happening?

On a worldwide scale. More than 99% of the plastics is made from fossil oil which results in everywhere worldwide.


When is this a problem?

It is a problem every time an individual buys a product made from plastic. The problem will continue to grow in the next 30 years.

Why are we trying to overcome the problem?

We want to get rid of fossil fuels, but there is so little awareness about plastics. Informing the consumer and provide a creative solution is the goal. If we can do it, our competitors can as well; initializing a transition from oil-based plastics to renewable bioplastics.

How do you want it to work?

We challenge you to come up with a vision for the coming 3 – 5 years on how we can scale our bioplastics mission by building on our existing knowledge base and business. BE O should become a brand that offers products for consumers but also a factory that offers production facilities for other companies that want to switch to recycled plastic and/or bioplastic.

Idea capture form
(PDF available as an attachment below to copy and paste the questions)



Challenge Timeline


Ideation phase has ended

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