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Brand strategies for long life

ARELA is a lifestyle brand, which launched a sustainability concept called "For Good". This concept includes the aspect that clothes are designed in a manner that avoids waste as well as making them more durable and long-lasting from a quality and design perspective. The brand teaches consumers how to best take care of their garments, to avoid early disposal. ARELA also offers mending tutorial and repair services, whilst they have a take-back system in place to offer a second-hand sale of their own brand. Garments that are no longer suitable for second hand sale are recycled into new materials to make new products.