The project – Circular Design Speeds – will be an industry-embedded pilot study, exploring the impact of different speeds of fashion with the aim to generate commercial garments.Mistra Future Fashion and Filippa K have initiated ‘Circular Design Speeds’, led by Professor Rebecca Earley & Dr. Kate Goldsworthy of University of the Arts London. The 2 year project includes researching, developing and testing of new strategic design for 100% circular fashion garments. The idea is to implement insights from Mistra Future Fashion in a real fashion industry context, focusing on speed of use and maximizing fabric value retention in products. For Filippa K this is a key approach; exploring a process enabling them to become circular, and much more sustainable, by 2030. The commercial garments developed through the project will be Filippa K’s next Front Runners Collection.