REIMA is a Swedish kids wear brand that has a number of post-consumer waste management initiatives in operation. Reima provides tips and information on proper wash and care of Reima products to consumers in order to extend the product’s lifecycle. Whilst the design is made to stand the test of time, REIMA offers repair kits and spare parts (e.g. patches, footloops), to extend the life-time further. The brand also recognises and publicly supports Facebook groups where customers are trading second-hand Reima products.