For the inner city of Leiden, MVRDV designed an urban plan for 670 dwellings. Half of the new housing will be developed within the framework of so-called private client- and consumer-driven developments. The urban plan gives strict parameters to ensure the relative cohesive context of the urban grid, but at the same time offers enough flexibility for consumer-driven developments. Within the fields with the joined, individually designed houses, a new inner-city environment is created in addition to the existing surrounding neighbourhoods. The urban framework is designed in a way that it guarantees the largest freedom possible in filling in the plots. Along the main road (the Willem de Zwijger Boulevard) a series of characteristic buildings are developed with a mixed and diverse programme, such as housing, retail and education.