The global textiles industry is stuck in a linear approach to growth. "Take-make-waste" is the motto: Large amounts of non-renewable resources are used to produce clothes that are often only worn a few times before they end up in landfills or incinerators. Textiles are designed to be used and disposed – without thinking about their afterlife. This has a negative impact on the planet and the people.
At easyessentials, we want to make circular the new norm in textiles. Instead of “take-make-waste”, we apply a value network-approach that adds value for everyone involved. We‘ve defined a roadmap consisting of several targets such as eliminating plastics, using mono materials, reducing pre consumer waste while increasing the use of post-consumer recycled materials and establishing a prescription model. Reaching each of these targets will bring us closer to circularity.
To make textiles truly circular, we decided to take it slow - go step by step, product by product- and gradually move towards circularity. We design for evolution. Our products are never done, they evolve constantly – based on our learnings, new technologies and developments.
We start with the essentials. The T-Shirt is probably the most essential piece of clothing there is. You find it in everyone‘s closet. Our goal is to make it fully circular, from design and production to distribution, use and reuse. "
We want to maximise the use of the T-Shirt (later other textile essentials) and give used materials a new life. Moving from virgin materials to pre-and post-consumer materials will have a positive impact on any life cycle assessment. We share our insights with the industry to prove the win-win and invite T-Shirt lovers and other brands to create a movement and volume to further scale up our impact.
We're looking for partner brands that share our vision of building a plastic free and circular textiles supply chain.