Token/Digital Assets instead of marketing freebies

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Instead of giving away another spare pen, ID lanyard, or other disposable item, exhibitors should fully make use of emerging digital token technologies to showcase or give away “sample” services that they offer to people who approach their booths.

Comments (2)

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How can this be improved?
Rebecca Ricketts - Challenge Initiator
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  • Hi Harold. Offering attendees a free digital download, such as a white paper or e-book, is a great way to save money and materials. It is also a great way to gather contacts! How would you see this working in practise?