The map of connectivity

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Here is our idea to make Brainport circular:

Create a virtual “map” of connectivity which constructs constellations  of potential circular partnerships. All the start-ups, businesses, organizations, etc, in Brainport would appear. Using this information, the different parties could see what resources are available within the area. When possible, and allowed by the companies” privacy concerns, this map would also include the approximate amount of money they could potentially save by reusing “waste” materials from other companies rather than buying new ones. 

How does it work?

This map would allow the parties to disclose information depending on their privacy concerns. For instance, one start-up might want to explain all the resources they use and what they waste, another one might just want to share part of their waste. Once the information is being collected, an algorithm would connect the different parties. In the situation that companies are hesitant to share their information, through a Pattern Recognition algorithm within Machine Learning and using existing data (case studies…), potential connections could be made. 

Gamification of the “map”

Within the “map” of connectivity , to improve the efficiency of the connections between relevant parties, and involve all the community, we propose a gamified proponent of the website, with a number of rules, visual incentives and a ranking system. The idea is to create a connection in various ways:  There will be two types of connections in the website. We will construct a basic web that connects the initial parties. Thereafter, businesses and members of the public can log on and try find connections. If those connections are realized (in reality) the individual who found the connection would be “rewarded”  with a proportionate amount of money to the amount that the company saves (shared business model). The idea is to incentivize making connections between all the parties and the citizens, and make the citizens and businesses involved in the business model as well. Another big and important part of this gamification, is that each company or start-up involved will be ranked according to the amount and quality of connections they have made and the circularity level they have achieved. This ranking will give them stars along the process to help them realize how circular they are becoming and how interconnected the city can be. Moreover, investments in social or environmental projects in the Brainport area will be incentivized as those kind of investments would also give them stars for the ranking.


Build a public, interactive version of the digital connectivity map. It would be a physical map built with video mapping and virtual reality experience that would be placed within a central area in the Brainport area, giving the public and involved parties access to the digital map in a more tangible way. This map could be a long-term project that is connected to the website, updated continuously along with the website updates. The vision behind this idea is that the  involved parties could come together in a public space and use their different resources in another capacity to build the interactive map together. This is a symbolic representation of how they can work together on larger projects and towards the same goal. Citizens from within Brainport and its surrounds would be able to come and see what is happening in their city and how it is trying to become circular. This also puts a pressure or responsibility on those involved to keep pursuing the circularity goal.

Describe the vision and value’s behind your concept: 

Connectivity among the different parties. The Brainport region already emphasises collaboration, this would mean that collaboration is brought to the next level, by bringing everyone together towards a fully circular system.

Decrease complexity and facilitate efficient connections through visual and accessible information. 

Public involvement. First, the map is public so the parties can find the connections themselves. Secondly, citizens can contribute and be involved into finding new connections, make suggestions, etc.

Evolving. It is an continuously evolving map in which initially only a few parties will appear but it will grow, eventually involving every party. This reflects the Brainport area itself, which also grows in an exponential way. The idea is as exponential as the technologies we are using.

Encourage transparency: In some way companies will eventually realise that by sharing more information can help their business save money and find important connection.

Change in Mindset: By showing the possibilities of circular economy, and involving everyone in the process, there would be an increased awareness, knowledge and understanding of what it is right now circularity and what it could be in their cities. Through understanding what circularity is, they will start integrating it by themselves.


Customer Segments:

  • Start-ups
  • Already existing businesses
  • Brainport government, municipality
  • Citizens

Value Propositions: 

General value: This provides more insights into the reality of circular economy
Start-ups & Companies: access information, cheaper resources, saving money through that connectedness. They would get an overview of the market, find gaps or opportunities easier. For start-ups specially, it is also an opportunity for public exposure. 
Citizens:  have the opportunity to be involved in the circularity process as well as in the business models.
SingularityU, Circular Economy Enpuls, Future of living institute, Het Groene Brein: We would provide with a holistic integration approach that would solve the current problem with regards to the impossibility of achieving circularity by using exponential technologies. Moreover, it could have a monetary value because of all the money that is saved with reusing resources. Also, we make use of they already collected connections and data, and could potentially improve their existing connections.
Brainport Development, Government, Municipalities: This solution means a step forward in the economic, social and environmental development of the area. Brainport would be a pioneering city not only in its innovative technological advances but also as an exemplary circular city


Online: Website
Offline: Interactive physical map

Customer relationships:

The initial customer relationship would be between us as the designers of the website and data collectors, we aim to stablish relationship among the different parties with each rather than with us.


Revenue streams:

Government funding provides with an initial investment to realise the project in the first place, and after that there needs to be a small ongoing investment to keep it running. We aim to be a non-profit circular economy facilitator.

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