Beauty beyond Utility- Store memories into inanimate objects 

concept slide 1

The traditional idea of ownership, is evolving into a more collective one. Products are being servicised to be fit for multiple users in their life cycles. How do we then; curate personal memories for objects we own for an impulsive, nomadic generation that believes in re-buying and giving away?

Beauty beyond Utility is a block-chain based IoT concept, that allows humans to feed memories into inanimate objects. Every object thus becomes a digital fossil encoded with information about its origins and its user cycles. It tries to inspire conscious consumerism and radical transparency, while preserving fond memories of objects we might have given away. 

Store memories into inanimate objects you own


The concept was an output of speculative thesis project on the circular economy. You  can delve deeper here:








Comments (3)

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Laura Scherer
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  • Impressive project! I also like the creatively designed website and thesis report. However, some of the key information is not easily accessible. Perhaps you can help us grasp the essence of the business model by answering the following questions:
    - Who are the customers? Just individuals (C2C), or Businesses and individuals?
    - Is there a cash flow? If yes, from which party to which? The way I have understood it, the objects belong to a company that sourced their "pool" out to customers and manages their circulation. Is that right? If it is so, then
    - Who decides which objects get into the "catalogue"?
    - What kind of technology is anchored in the objects to collect and store information? How is and can this information be used?

    Akash Sheshadri
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  • Hey, Thank you for your feedback. I will try my best to answer your queries;
    - so the customers as you imagine are individuals, who in this ecosystem are exchanging objects (like a wooden book shelf when you are moving to a different city). The project tries to re-invent the aspect of ownership for future times like these.
    -Since this a Block chain based idea, the companies who source/ sell out their objects have the first data entry in what would become the register for the specific object. This info. might typically be origin, carbon footprint, etc.(features of radically transparent practices). The users that receive these products could then add on their "memories" as entries into the block-chain register, like they would do in a journal. The companies do enjoy a certain ownership over the so called actionable data (like track if a certain product has outlived its lifespan and needs to be replaced/ serviced). Although the system might be best democratised.
    - imagine this experience as the social network of the Internet of Things. The users decide what objects they would like to put their memories into. In concept, it could be anything you've picked from a garage sale to an artisanal vase from a vacation in Bali. The objects become case specific (for example may contain details of the style of craft and artisan ). For the sake of convenience I had used lifestyle objects in our living spaces life a sofa, or wall clock as examples.

    Akash Sheshadri
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  • - The technology imagined in the case, was a basic NFC sticker users could conceal within the object. That could be tapped into (using a phone/device) to feed a new memory or view previous existing memories in the object. The device acts as gateway in this case. This could be practically replaced by similar technology to make the experience more seamless, or augment it. Think of AR making our living spaces into future personal museums of sorts. The information generated can be used to pinpoint objects in the circular economy and be a great tool to assist circular impact metrics. For example, your local Ikea could help understand how a chair they made has been passed on to different users and could help intervene incase it needed replacing.

    The project has speculative undertones to it, and is slightly future facing. I understand it can be overwhelming and hope Ive given in some insight to answer your doubts.

    Thank you!