Challenges

Mudd Jeans offer a jean subscription service

Mudd Jeans is exploring the subscription service model by "leasing" jeans for  7,50€/ month. After 12 monthly installments, users get to decide whether to keep the pair they have, return it, or exchange it for a new one. This model allows Mudd to have more responsibility over the end of life of its products. 

https://mudjeans.eu/how-lease-a-jeans-works/

Comments (2)

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What can go wrong?
Ricardo Daza Hoyos
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  • What happens if i keep returning every pair every year? do I get free jean forever?

    Maria Chercoles
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  • I haven't tried their services myself, but I believe you can get a new pair of jeans every 12 months as long as you continue paying the monthly fee.