Challenges

Product longevity: This modular sofa lasts a lifetime

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Sofa for Life (https://www.sofaforlife.co.uk/ presents itself as a more sustainable alternative to conventional sofas.

Their sofas will remain useful a lifetime because their design is modular, so users can easily change form and size and adapt it to wherever they are in their lives.

The sofa service incentives customers to return unwanted or broken parts to be recycled or reused. 

The modular design not only increases a sofa's lifetime, but it also avoids new production of sofas. 

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