Environmental impact (EI)- carbon emission, water pollution, excessive resource consumption, human plight, begin from fibre cultivation/ production exponentially growing yarn production, fabric making to fashion, use phase and disposal.
Optimal resources consumption/recycling each value chain. Evaluation start form fiber cultivation/ production. College university level evaluation include students total environment impact during course. What has been added by him or what idea has come to reduce EI of previous chain.
After sale phase EI during laundering energy, water consumption, microbe release proportionally included to every stake holder's contribution in damaging environment. After use garment collection to deliver to re FASHION designing units added to the seller’s account.
Marketer contribution to be accessed how much customer convinced to be ethical/using recycle design consumption.
CHALLENGES: consumer education to pay extra for environment, recycling cloth redesigning inventory, Production - consumption - recycle mismatch.
Technology for networking from fibre to recycle and how many time it could recycle till filling to cushion/pillow.
Piloting project for a city . Indicator how much clothes waste has been reduced
Fashion students volunteer for each value chain a ground experience of how each value chain affecting environment.