Twenty years ago, the first online transaction took place – and internet shopping was born. A 2017 survey on internet usage in EU found that almost 7 out of ten internet users in the 12 months prior to the survey made online purchases in the same period. Following this trend, one should not be surprised if you often find yourself in front of a chock-full container and cannot deposit your cardboard box. It doesn’t matter how good you fold it, it simply doesn’t fit. Clearly, the capacity of existing paper&carton containers doesn’t meet the demand. If you look closer at your cardboard box, you will notice that most of them are sturdy and arrive in pristine conditions. So, why recycle boxes that can be reused? Tons of perfectly good boxes are discarded and made back into cardboard boxes, producing exactly what we started with. I propose a simple system based on circular economy, where boxes are re-used for shipping. The collection is done by the same carriers delivering the goods purchased on-line. This will lower considerably the volume of cardboard boxes in the containers. Also, this solution doesn’t require shoppers to spend time folding boxes and bringing them to the containers for recycling or wait for the monthly collection from the Municipality. Once collected, the cardboard boxes can be re-used for shipping or shredded to make cushion material, therefore making the shipping plastic free.