MIWA (www.miwa.eu), a startup in the Czech Republic, has developed a modular system to transport products from manufacturer to consumer without plastic/cardboard packaging.
"The system is based on reusable capsules and in-store modular units that can be easily integrated into the supply chain: Producers can fill the reusable capsules directly with their products and transport them to the store. In store, customers then fill their own or returnable boxes with the unpackaged goods of their choice."
Could HEMA have a role in this with the production of reusable packaging for consumers?
More information is available here - http://www.miwa.eu/