Many countries approved ban on single-use plastics. Several raising-awareness campaigns of governments, NGOs address the plastic pollution and its environmental damages. These campaigns are good to make the common challenge more visible however they might fail if the transition towards Circular Economy has one-way communication. There is a need to have an inclusive approach while designing these communication campaigns. All the actors involved in the plastic value chain should be taken into consideration and straight-forward alternatives need to be available for the transition. Re-framing the whole plastic value chain requires collaboration and ownership of each actor, and last but not least EDUCATION to shift mindset&behaviors.
A good example of collaboration is Biolive.
Turkish entrepreneurs produced bio-plastic with biowaste and olive seeds. Biolive produces antibacterial bio-plastics by converting the olive seeds produced as a waste from olive seeds factories into polymer structure by means of technology. This plastic granules can be used in industry, in packaging, in toys, refrigerators, floor materials, home appliances. Biolive is biodegradable and suitable for human health.
Biolive started in R&D lab of an university technocity and it grows with investments from companies.