Challenges

The Ugly Produce Is Beautiful℠ (UPIB) Educational Campaign

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Against high quality standards consumer education is necessary e.g. Ugly Produce is Beautiful’s educational campaign in 2016 and motivating visuals. They provide facts and photographs to shift consumer's mindset that the shape and colour doesn't mean it's unedible, the fruits and vegetables are just as tasty as "perfect" ones.

https://www.uglyproduceisbeautiful.com/

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