AMFFI: Amsterdam Fashion-Forward Industry, Taking the next generation seriously

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AMFFI is the house where students, teachers and industry come together to experience and connect to the entire circular value chain of the textiles and fashion industry. 

AMFFI will be housed in a hybrid hub containing classrooms, studios, pop-up offices and multi-purpose spaces. The space brings students and teachers together with industry partners representing the entire value chain, from the raw materials over brands to sorters and processors. As such: 
- students learn skills and knowledge that are relevant for a circular textiles industry; 
- a selection of businesses in the textiles value chain can work with the students on projects or business innovation; 
- the teachers will learn from students and businesses alike. 

As a consequence:

  • students are confronted - and therefore connected - with materials and products in all their states of production and destruction; 
  • businesses harness the innovation power from a pre-commercial education environment; and 
  • the role of teachers will radically transform to guiding, learning and living. 
  • AMFFI is an experience, where the boundaries between roles are blurred and people are truly connected to the materials and products they work with. 


Key users/beneficiaries:

  • Students
  • Teachers
  • Businesses 


Key partners and systems needed:


  • A vacant building in Amsterdam, which could be provided by the city, in support of their living lab approach. 
  • Businesses could be engaged both on a (semi-)permanent and popu-up basis.

The impact:

AMFFI can truly realise AMFI's (and any other fashion instute's) commitment to and ambitions in sustainability and circularity. 

AMFFI can be the first one of its kind, and be the inspiration for PAFFI, MIFFI, TOFFI and many more. 



The first phase of this challenge looked at key opportunity areas, barriers to overcome, inspirational case studies, existing research, facts and figures, and other insights around the challenge. The Circle Economy team identified and clustered all submissions into key areas of opportunity that served to inspire and support the development of new solutions at the Beyond Next circularity festival. This is one of the solutions that came out of the event. 

Are you working or keen to work on a similar solution? Get in touch with us! >


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