Challenges

A Circular Events IQ

Last edited April 13, 2018

What is it and who is it for?

Develop a metric to rate an event's circular IQ or score that could be used to: 

  • Measure an event’s impact
  • Provide recommendations as to how to improve this score
  • Rank events based on geography to incentivise positive change
  • In the future, impact an event’s ability to lease exhibition halls/stadiums or get permits from city councils etc.

How would it work?

Event organisers and suppliers could fill out an assessment or survey to measure their impact and identify key areas for improvement, from event design to disassembly

Possible metrics could be:

  • Venues could be required to source local food or make agreements with local and ecologic food producers
  • Make no waste the main rule (forbid disposable plastics, create a return policy, etc.)

Missing pieces:

  • Who should be involved in the development of this metric?
  • What should the assessment cover?
  • Do metrics already exist to measure the circularity of events?
  • How likely is it the event organisers will adopt this metric and take it into consideration when developing their events? Or is this something that needs to be mandated locally?
  • Who are the key players needed to successfully create such a metric?

Based on ideas by Johannes Kisser, Keely Malady, Oriol SegarraMatilde Ruiz-ParraEllen Petts, Valerie Haas and Tyre Lady.

Comments (7)

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How can this be improved?
Keely Malady
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  • Who should be involved in the development of this metric?
    At a consultation level to - small and medium businesses who supply events, the events firms or NFP organisations that run the events, venue operators, city or private waste companies who retain the bi-products of the event. It is also important to include data from event attendees as citizens - what do they want their events to be known for? Understanding the current behavior of these groups is important, as well as the status quo of circularity as an objective.

    How can this be improved?
    Keely Malady
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  • Who is responsible for the development is another question entirely. We will have different outcomes if a private business develops the metric than an NGO or even a government department. If being able to transfer and use the metric in many cities a private model like BCorp (ranks companies on "benefit"* metric) or Greenstar (ranks built environment projects on "sustainability"*) might strengthen the uptake beyond Glasgow.
    (both use quotation marks to "generally" label the high level value proposition of these case studies, not to be sardonic!)

    How can this be improved?
    Keely Malady
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  • The metric needs to be able to rank; events as a whole, event products/servicing companies.
    How does the metric certify an event or events serving company/product as achieving an agreed high level of circularity?

    How can this be improved?
    Keely Malady
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  • Allow rankings to focus both geography to create local comparison and competition, and event types/demographics - For instance as a sponsor of a festival or event, I might want to know the most which is the most circular music festival targeted at adults aged 35-55

    What can go wrong?
    Keely Malady
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  • Clarity on what makes a successfully circular event and who holds the authority to determine the rating - beyond the products that plug in or services, who ensures that a globally recognized standard is established?

    How can this be improved?
    Keely Malady
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  • Linking to - A loyalty programme to reward sustainable/circular behaviour in the city - could help to measure impact or provide a way to event attendees to add 'bonus points' to the metric

    How can this be improved?
    Rebecca Ricketts - Challenge Initiator
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  • If they exist, it would be great to incorporate strong business case studies to support the recommendations. An easy step-by-step guide could play a helpful role in supporting successful implementation.