Events, that want to purchase sustainable goods and services face considerable obstacles. Main obstacle is not a mismatch between their needs and wishes and the available supply, but the main obstacle is the poor availability of the present supply.
a. If you look around in The Netherlands you learn that prices of sustainable goods and services are higher than those of traditional ones. This makes them less affordable, especially if large volumes are required.
b. It takes considerable research (and therefore time) to find suitable suppliers and providers, their product/service-features, their prices and their conditions. This forms an obstacle that traditional suppliers and providers manage better.
What to do ?
The reasons for these higher prices are generally high development costs and low salesvolumes. To gain marketshare local sustainable suppliers and providers have to counter this by:
a. Charging marketprices ("not more than traditionals charge"). Doing so they gain marketshare and can compensate lossmaking goods and services.
b. Making the research for customers (events) easier. They can compose an on-line catalogue with uniform presentation and uniform conditions, like the Amazon-model. The aim is a broad local line of offerings. Gaps in the line (established via interviews of customers) should by filled with offerings of non-local suppliers.
Local providers and suppliers need not innovate, they should improve their availability.