Challenges

LIVE@EVENT ; participate in events (as if you are there) without travelling

Events are attractive because you can experience more and meet interesting people. A disadvantage is the necessity to travel, in many cases far. This travelling over large distances is usually done by plane or car, which causes several environmental problems.

An alternative for participants who don't want to travel far and/or want no environmental disadvantages is to stay at home or the office and use on-line-facilities to participate in the event. The following is a businessplan and a pilotplan to describe this.

Name service
LIVE@EVENT, because this describes the benefit to the customer

Mission and slogan
The mission is to deliver an experience as if the customer really visits the event and interacts with other visitors and participants. The service focuses on two groups;
- customers, who want to save travel-time and travel-expenses
- customers, who want the most environmentally friendly option.
Slogan; "As if you are here"

Features of the service
The service will be developed in three fases, of which the first two are already widely known and used.  The service is available via Internet and can be plugged to a large TV-screen and head-phone for a better experience. It should also facilitate making appointments for one-on-one-talks with on-site event-participants.
Fase 1: One-way-communication, with which users view the event real-time and can rerun parts of the event. No interaction.
Fase 2:
As Fase 1, but with facilities to talk to other participants. This requires a headset.
Fase3;
As Fase 2, but with facilities to project yourself in 3D on the event. Requires appropriate space and hardware. Not available yet.
A local provider facilitates the communication-hub.

Pros and cons for the users
Pro: Saves travel and hotel expenses
Pro: Saves travel time
Pro: Time can be used more productive, less 'dead' time
Con: Needs appropriate hardware and software
Con: Should develop experience in use

Pros and cons for the organizers of events
Pro: Greater reach, more revenues 
Pro: Less environmental disadvantages due to travelling
Pro: More favorable because of innovativeness and sustainabilty
Con: Needs appropriate hardware and software
Con: Should develop experience in use

Pricing
It should be taken into account that users will not buy additional services as food, drinks and lodgings. But they save time and money and use an innovative service. There is room for premium pricing, e.g. twice the admission fee.

Pilots
Facilities for the first and second fase are widely available and pose little technical risk. However, pilots should bring clarity in consumer-response, such as;

  • price-sensitivity,
  • market-demand and seize of the two target groups,
  • which service features are preferred.

A pilotplan should also contain:

  • milestones for each fase,
  • whose cooperation is required and what their conditions are,
  • required financial budget to implement and
  • technical and organizational requirements

Competitive edge
Amid an abundance of events, where competition is fierce,  the new service 'LIVE@EVENT' will give your event the competitive edge. 

Comments (2)

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How can this be improved?
Rebecca Ricketts - Challenge Initiator
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  • Hi Rene. This is an interesting thought - especially with the growing popularity of the 3D and augmentative reality. There could be a real opportunity to offer a unique and immersive experience to 'off-site' delegates - offering venues the chance to attract far greater audiences while capitalising on new revenue streams. It would be interesting to hear how you might go about piloting this idea? Could this be the future of a truly circular event?

    Rene Verbrugge
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  • Okay, I'll develop a businessplan and a plan for a pilot project. Let's see if I can post the logo.